AVROA Board of Directors & Committee Chairs

April Salter

Board Chairman

April Salter owns a public relations and advocacy firm, SalterMitchell PR, based in Tallahassee, Florida. She counsels senior leaders in business, not-for-profit and government sectors on communications and reputational risk, crisis communications and change management.

April owns and manages properties in Mexico Beach, Florida (VacationMexicoBeach.com) and has a long history in tourism.She grew up in Bermuda and Key West and then moved to Tallahassee, where she served in numerous state agencies, including service at the Florida Department of Commerce. She was the communications director for Governor Lawton Chiles and was appointed to the White House Conference on Tourism, serving on the environmental policy committee. In 2016, frustrated and surprised by the initiation of the VRBO service fee, April founded the Facebook group, Say No to VRBO Service Fee, which now has more than 5000 members.
Rod Fitts

Rod Fitts

Vice Chairman & Founder

Owned a Music store in my 20’s
Did 12 years in corporate in my late 20’s and 30’s
Founded Cleveland Woodworking and On-Site Training Academies in my 40’s which became a company that transported education & vocational training into automotive and steel plants in 10 states.
Now in my 60’s I manage my commercial property, a vacation rental business and volunteer at AVROA.

Education: BS/Economics, MBA/Open Systems

Ralph Moorhouse


Like many in this business I’m an accidental VR owner/manager. I worked in the corporate world for many years. By 2000 I’d had enough and I started my one-man technical consulting business mainly related to the oil and gas industry.

Karen & I love travel and in 2007 we sold our house, downsized by moving into a small duplex and put the proceeds from sale into an apartment in Paris. After a year-long renovation we started vacation rentals through a management company, and after experiencing success, we bought an apartment in Nice in 2010.

By this time we were doing our own management from 5000 miles away. Since then we have added the management of three other properties in Nice. I obviously bring a different perspective to AVROA than most – how to manage properties long distance, with the added challenge of language. I look forward to help AVROA grow both nationally and internationally.

Byron Ackerman

Board Member – Non-Dues Revenue programs

Various marketing and consulting positions in the corporate world early on. Thirty year owner of hospitality industry wholesale distribution business in Atlanta, Georgia. Owner/Manager of vacation rental properties on Hilton Head Island, South Carolina.

Heather Bayer

Heather Bayer

Board Member – Chairman, Education committee

Co-Founder at Real Estate Advanced Learning for Vacation Rentals

Creating learning opportunities for real estate professionals to become experts in short-term and vacation home sales.

Podcast Show Host – Vacation Rental Success

Host of the leading podcast featuring experts in the vacation rental industry, successful owners, and social media strategists.

CEO – Cottage Blogger

Cottage Blogger has been the #1 resource for vacation rental information since 2005.

Jason Beaton

Board Member – Chairman, Marketing committee

Airtightmarketing.com, automated business systems

Lila Davidson

Board Member

Owner, Beach Bum BB, Luxury Vacation Rentals on Pensacola Beach

Kyle Gale

Board Member

Co-Founder, Tripz.com

Tripz.com is the premier community for vacation rentals worldwide that does not charge booking fees to the owners or travelers. Tripz.com allows and encourages direct communication between the vacation rental owner/Manager and the traveler,

Larry Grossmann

Board Member & Chairman, Listing Service Relations committee

Owner of 4 beachfront condos in Gulf Shores, al. gsbeachcondos.com. 40 years in publishing, marketing, websites and now promotional products.

Debi Hertert

Board Member

Debi Hertert is founder and chair of Host2Host.org, a nonprofit organization for short term rental hosts.   She is the voice of the Hosting Your Home Podcast and  owns & manages 4 vacation properties in Oregon.

Maria Rekrut

Board Member

President & CEO of Real Estate Investment Group, Niagara on the Lake, Canada

Annie Switzer

Board Member & Chairman, Membership & Marketing committee

Annie is a credentialed actuary and spent 14 years working in retirement plan consulting for Mercer HR Consulting and Towers Watson. She grew up in the DC area and graduated from Boston University with a degree in Mathematics and says she is “still a girl who loves math.”

Her second career is as a vacation rental owner and manager, with properties in Delaware and Virginia.  She loves being able to help families create vacation memories.  The Expedia takeover of VRBO brought her to become co-administrator of the Say No to VRBO Service Fee, and now, to AVROA.

Marc Ribail

Board Member

Villa-specialized PMS and channel manager, customized single & multi VR websites, payment solutions & online bookings.

Unique Retreats
More than just a collection of fine properties worldwide, an anthology of stories and experiences.

Richard Vaughton

Board Member and adviser to the Listing Services committee

Co-Founder of  Rentivo.com
Multi and single property websites, customer management systems, payment solutions, custom branding and domains

Image Amy Hinote

Amy Hinote

Adviser to the Board

Founder and EditorVRM Intel Magazine

VRM Intel was created to provide industry-specific news, information, resources and trends for vacation rental managers. We want property managers and suppliers to engage and feel free to comment on posts, submit press releases and share vital information which affects our industry.